Wolff Set to Sell Shareholding Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided Mercedes to historic success in F1

Toto Wolff is in final negotiations to sell a portion of his shareholding in the Mercedes F1 outfit.

This transaction values the Mercedes team at £4.6bn – a record for a Formula 1 squad – following the McLaren team was appraised at £3.5bn in a change of ownership structure last September.

The Austrian executive, who owns a 33% stake of Mercedes F1, would sell a shareholding in the region of 5%.

The 53-year-old will remain as team principal and chief executive officer if the sale goes through.

Ownership Breakdown

The other shareholders in the team are Mercedes-Benz and chemicals giant Ineos, who each also own a third of the enterprise.

An official representative stated: "We are providing no official statement on the matter. The management structure of the team will remain unchanged, and each shareholder are dedicated to continued achievements of the brand in F1."

Financial Increase

The deal would represent a significant increase in worth of Mercedes F1 after Ineos bought its share for £208m in 2022.

The rise demonstrates the growth in market values of F1 teams recently due to the growing popularity of Formula 1 around the world.

This was also seen in the box-office performance of the Formula 1 film starring Brad Pitt, which was released in summer 2023 and earned more than $630m (£458 million) at the box office.

The film represents the actor's top-grossing film and the most successful sports film ever released.

Current Standings

Mercedes are runner-up in the constructors' championship, behind McLaren, with three Grands Prix remaining this season.

Mercedes' primary racer George Russell has secured victory in 2 of the 21 races so far and is fourth in the individual standings after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes won a record eight consecutive constructors' championships and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, from 2014 and 2021.

Henry Cooper
Henry Cooper

A seasoned tech writer and entrepreneur with over a decade of experience in digital transformation and startup growth strategies.